Revenue is everything. Make every dollar count.

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You've got a great product and paying customers, but your revenue growth is all over the place. Some months, you crush it; others, you miss targets by miles. Your sales process is a black box. Your team is winging it. And you're pretty sure you're leaving serious money on the table.

Time for a fractional CRO: revenue leaders who've built predictable growth engines and can turn your sales chaos into a money-making machine.

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What a Fractional CRO Actually Does

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Our fractional CROs aren't just senior salespeople with bigger titles. They're revenue strategists who:

• Build predictable sales processes that hit targets consistently
• Design compensation plans that motivate without breaking the bank
• Implement sales technology that actually helps (not hurts) productivity
• Create accurate forecasting so you know what's really coming
• Develop pricing strategies that maximise unit economics
• Build and train sales teams that convert prospects into customers
• Optimise the entire revenue funnel from lead to close to expansion
• Establish sales operations that scale with your growth
• Manage key enterprise deals and strategic partnerships
• Design territory and quota planning that drives the right behaviours

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When You Actually Need a Fractional CRO

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You're ready if:

• You've outgrown founder-led sales but aren't ready for a full-time VP Sales
• Revenue is inconsistent, and you don't know why
• Your sales team exists but lacks process and leadership
• You're scaling beyond simple transactional sales
• You need someone to manage enterprise deals and complex sales cycles
• Board meetings focus too much on missed revenue targets

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You're not ready if:

• You're still figuring out product-market fit
• Your average deal size is under $5K and sales cycles are simple
• You have a strong sales leader who just needs more resources
• Your revenue challenges are more about product than process

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What This Actually Costs

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• ‍Typical Engagement: 2-4 days per week, $1,500-$2,500/day depending on experience ‍
• Sweet Spot: $8K-18K monthly vs. $30K+ for a full-time CRO ‍
• ROI Timeline: Revenue operations improvements are typically visible within 60-90 days
• vs FTE: A full-time CRO costs $250K-400K+ plus equity. Most startups see 3-5x ROI on fractional investment.

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Real Problems Fractional CROs Solve

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• "Our sales numbers are all over the place" A fractional CRO implements consistent processes, accurate forecasting, and predictable pipeline management.
• "We close some big deals but can't replicate success" They document what works, create repeatable playbooks, and train your team to execute consistently.
• "Our sales team isn't hitting targets" They audit your entire sales process, identify bottlenecks, and optimise conversion rates at every stage.
• "We're competing on price and losing margin" They develop value-based selling approaches, pricing strategies, and positioning that command premium rates.

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Common Engagement Scenarios

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• ‍The Revenue Optimisation (3-6 months): Your sales are decent but inconsistent. They analyse your funnel, identify leaks, and implement improvements that boost conversion 20-50%.‍
• The Sales Team Builder (6-12 months): You need to scale from founder-led to team-led sales. They design processes, hire salespeople, and build a predictable revenue machine.‍
• The Enterprise Expansion (9-18 months): You're moving upmarket to bigger deals. They develop enterprise sales processes, manage key accounts, and build relationships that drive growth.‍
• The Revenue Turnaround (6-12 months): Sales are declining or stagnant. They completely overhaul your approach, from messaging to process to team performance.

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Why Shepherd CROs Drive Results

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• ‍They've built revenue engines before: Our CROs have taken companies from $1M to $50M+ ARR and know exactly what works at each stage.‍
• They're full-stack revenue leaders: They handle everything from sales strategy to team management to technology implementation.‍
• They understand startup constraints: They build lean, efficient sales processes that work with limited budgets and resources.‍
• They deliver measurable ROI: They focus on metrics that matter: pipeline velocity, conversion rates, deal size, and predictable growth.

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Typical Engagement Timeline

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Most engagements run 6-18 months, with many continuing as ongoing revenue advisors. Here's what a typical engagement could look like:

• ‍Month 1: Revenue audit and quick wins identification ‍
• Month 2-3: Process implementation and team training ‍
• Month 3-6: System optimisation and performance improvement ‍
• Month 6+: Strategic revenue leadership and scale preparation