Hello from AtlasCarbon & MaiaGrazing!

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About AtlasCarbon & MaiaGrazing

AtlasCarbon and MaiaGrazing are on a mission to help graziers get the best out of their land-building resilience, improving productivity, and making more informed decisions. 

• AtlasCarbon is a carbon project developer, supporting livestock producers from start to finish: due diligence, assessment, registration, and reporting through the full lifecycle of a carbon project. 
• MaiaGrazing is a software platform, giving graziers the tools and data they need for forecasting, planning, and running their operations with confidence (not just gut feel).

Together, they're helping producers unlock new opportunities through carbon projects and smart land management, backed by technology and hands-on support.

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The Challenge

AtlasCarbon and MaiaGrazing are at a key point in their growth, and are facing a few important challenges:

• Dual Focus: We need to market both a SaaS platform (MaiaGrazing) and a service business (AtlasCarbon), so experience across both is important.
• Lead Generation & Brand Awareness: Our top priorities are driving qualified leads and building a stronger brand presence in the market.
• Digital Meets Traditional: Agriculture marketing isn’t just online. We rely on a mix of digital campaigns and “boots on the ground” activities like events, community building, out-of-home, radio, and more.
• Team Support: Our marketing team includes a growth marketing manager, product marketing manager, and events/community manager. They need leadership, direction, and someone who can help them get to the next level.
• Startup Mindset: We’re a startup, so we need someone who can do a lot with a little, making an impact quickly with the resources available.
• Sector Know-How: Understanding agriculture or natural capital is a big plus. Knowing how to connect with graziers and producers is key.
• Distributed Team: Our team is spread across Sydney, the Gold Coast, and regional areas, so being able to work remotely and connect with people wherever they are is important.

The right fractional CMO will help us tackle these challenges, drive our marketing strategy, and support our team to deliver real results.

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The Gig

Primary Responsibilities

• Develop and lead our marketing strategy for both AtlasCarbon and MaiaGrazing, with a focus on lead generation and brand awareness.
• Balance digital and traditional marketing —think events, community engagement, out-of-home, radio, and more.
• Work closely with the marketing team to provide day-to-day leadership, support, and mentoring.
• Oversee campaign planning, execution, and performance using data to track what’s working and where we can improve.
• Refine our brand messaging so it really speaks to graziers and the broader ag sector.
• Collaborate with the VP of Revenue and the leadership team to ensure marketing and commercial goals are aligned.
• Help us get the most out of our resources, and support the team as we grow.
• Manage agency and vendor relationships as needed.
• Report on key metrics and share insights with the leadership team.

Milestones & OKRs

To be set together with the successful candidate, based on lead generation, brand awareness, and campaign performance.

Engagement Details

• Role: Fractional CMO / Fractional Marketing Director
• Time Commitment: 2–3 days per week
• Duration: 3–6 months to start
• Start Date: ASAP
• Reporting To: VP of Revenue
• Rate Range: $1,251 - $1,500
• Location: Remote, but Sydney-based (or able to travel to Sydney) preferred for occasional face-to-face

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What You'll Bring

• Senior marketing leader with experience across SaaS and services.
• Comfortable working in a fast-paced, resourceful startup environment.
• Knows how to get results using both digital and traditional marketing channels.
• Ideally, has experience or a strong interest in agriculture, sustainability, or natural capital.
• Skilled at leading and mentoring teams, even when spread out geographically.
• Data-driven, but also creative and hands-on.
• Great communicator, able to work well with technical and commercial teams.
• Ready to jump in and make an immediate impact.

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Why we think this is an awesome opportunity

• Shape the marketing and brand strategy for a high-impact agtech and natural capital business
• Flexible engagement with executive-level influence (minimum 2 days per week), working directly with the VP of Revenue and leadership team to drive real results
• Lead a passionate, capable marketing team and collaborate across both SaaS (MaiaGrazing) and service (AtlasCarbon) offerings, giving you scope to make a broad and meaningful impact.
• Opportunity to review and optimise the marketing technology stack, blending digital and traditional channels, events, community, out-of-home, and more, to reach producers where they are.
• Be part of a business committed to sustainability, innovation, and supporting the future of Australian agriculture, making a difference for graziers, the land, and the climate

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Keen to apply?

If this role sounds like a great fit, please apply using the form below. To keep things fair for everyone (and to make sure your application is properly considered), we ask that you don’t reach out directly. Applications submitted outside the process can’t be accepted and may be disqualified from future opportunities on our platform. Thanks for understanding—we’re looking forward to hearing from you!

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